Casual – so name “dandies on an English fashion” in Europe, meaning directly that the person watches a fashion of leading English firms and the European labels. Today style Casual to become scale for Russia, especially the aspiration to put on on an English fashion increases in two capitals of Russia – Moscow and St.-Petersburg.
Than the English fashion differs from a fashion of all other world? All! The English clothes are considered more comfortable, elegant (especially conservative models), and, most likely, most expensive (for Russia and the CIS is exact).
In an English fashion a lot of attention is given to youth style. The brightest representative of an English youth fashion is firm MERC and though among people "fashionable" this firm is rather obsolete, nevertheless it is necessary to pay attention that of model of this manufacturer very various, bright enough and comfortable. MERC are not a classical club British fashion with which modern Great Britain associates, after all MERC it is the present London fashion.
Firm MERC has been based in 1967 in the Southern part of London. Almost all English youth firms existing in 60, concerning style Casual, rushed in due time mainly “English football hooligans” and "dandy". Today MERC became modern and independent enough, and classically subtleties of "sixtieth" are rather notable, but at all conservative you will not make, if you do not want that.
The weight of firms-something ephemeral copies today MERC, but to its level nevertheless do not rise. Often "Grew dim" strongly enough gives tones of such firms as Mark Spencer and Lacoste, but all the same the individuality does not lose.
In a kind of popularity of firm MERC it is possible to meet, apparently, a fake where instead of “It is made in England”, “it will be made in Europe” or “It is made in Portugal”. It is not necessary to be frightened it. Because of popularity of this label last years firm "Grew dim" under the official agreement is made by half of Europe.The style approached to “to English сasual’у” (frequently with impurity) is inherent in such musical groups, as: Delirious, Kato, Steve, Mae, Anberlin, Stereo Motion, Fono, All star united, Cool hand Luke, Luna Halo, Starflyer 59, etc.
Secular representatives of this style casual, first of all, concern: Blur, Travis, Keane, then Oasis, Rialto, Pulp, Franz Ferdinand (at last four, as a rule, more strict style), Mansun, The Verve (Richard Ashcroft), Maroon5, Coldplay, Manic street preachers, etc.
Style «Vogue»
For individual clients the London fashion houses offered models in the Latin American style which was a symbol of a peace life (as well as during the First World War, Latin America and Spain did not participate in war): with the expanded skirts with frills from stuffed fabrics with a flower pattern or in the peas, combined from different fabrics; the wide-brimmed straw hats decorated with flowers.
This style was especially propagandised in the Hollywood films which, despite difficulties of the message, appeared and in Britain.
Magazine "Vogue" advertised models "Utiliti", printing photos of models in standard dresses, suits and a coat and even in complete sets with trousers.
In London during war magazine "Vogue" with fine photos that was considered necessary as one of means of a raising of fighting spirit of the nation continued to leave.
Style of photos, as well as in the American edition of magazine "Vogue", has changed — instead of 1930th found to a photo which did more often in pavilion, carefully building illumination and poses of models, there were photos in style of the photochronicle and репортажной shootings.
Models photographed in the street, on a bicycle, against ruins of the destroyed by bombing houses.
S.Bitona even reproached with cynicism for such photos.
In 1941г in staff of American magazine "Vogue" Alexander Liberman arrived of Paris has been accepted.
It has brought in a fashionable photo «непозирующин realism», publishing I.Penn's photo (since 1942 in «Vogue») and R.Avedona.
Than the English fashion differs from a fashion of all other world? All! The English clothes are considered more comfortable, elegant (especially conservative models), and, most likely, most expensive (for Russia and the CIS is exact).
In an English fashion a lot of attention is given to youth style. The brightest representative of an English youth fashion is firm MERC and though among people "fashionable" this firm is rather obsolete, nevertheless it is necessary to pay attention that of model of this manufacturer very various, bright enough and comfortable. MERC are not a classical club British fashion with which modern Great Britain associates, after all MERC it is the present London fashion.
Firm MERC has been based in 1967 in the Southern part of London. Almost all English youth firms existing in 60, concerning style Casual, rushed in due time mainly “English football hooligans” and "dandy". Today MERC became modern and independent enough, and classically subtleties of "sixtieth" are rather notable, but at all conservative you will not make, if you do not want that.
The weight of firms-something ephemeral copies today MERC, but to its level nevertheless do not rise. Often "Grew dim" strongly enough gives tones of such firms as Mark Spencer and Lacoste, but all the same the individuality does not lose.
In a kind of popularity of firm MERC it is possible to meet, apparently, a fake where instead of “It is made in England”, “it will be made in Europe” or “It is made in Portugal”. It is not necessary to be frightened it. Because of popularity of this label last years firm "Grew dim" under the official agreement is made by half of Europe.The style approached to “to English сasual’у” (frequently with impurity) is inherent in such musical groups, as: Delirious, Kato, Steve, Mae, Anberlin, Stereo Motion, Fono, All star united, Cool hand Luke, Luna Halo, Starflyer 59, etc.
Secular representatives of this style casual, first of all, concern: Blur, Travis, Keane, then Oasis, Rialto, Pulp, Franz Ferdinand (at last four, as a rule, more strict style), Mansun, The Verve (Richard Ashcroft), Maroon5, Coldplay, Manic street preachers, etc.
Style «Vogue»
For individual clients the London fashion houses offered models in the Latin American style which was a symbol of a peace life (as well as during the First World War, Latin America and Spain did not participate in war): with the expanded skirts with frills from stuffed fabrics with a flower pattern or in the peas, combined from different fabrics; the wide-brimmed straw hats decorated with flowers.
This style was especially propagandised in the Hollywood films which, despite difficulties of the message, appeared and in Britain.
Magazine "Vogue" advertised models "Utiliti", printing photos of models in standard dresses, suits and a coat and even in complete sets with trousers.
In London during war magazine "Vogue" with fine photos that was considered necessary as one of means of a raising of fighting spirit of the nation continued to leave.
Style of photos, as well as in the American edition of magazine "Vogue", has changed — instead of 1930th found to a photo which did more often in pavilion, carefully building illumination and poses of models, there were photos in style of the photochronicle and репортажной shootings.
Models photographed in the street, on a bicycle, against ruins of the destroyed by bombing houses.
S.Bitona even reproached with cynicism for such photos.
In 1941г in staff of American magazine "Vogue" Alexander Liberman arrived of Paris has been accepted.
It has brought in a fashionable photo «непозирующин realism», publishing I.Penn's photo (since 1942 in «Vogue») and R.Avedona.
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