British and a fashion

England, the country, mention about which associates with concepts - "tradition", "foundations", "quality" and which it is accepted to name «old and kind», style today dictates and creates directions of a modern fashion.
London is one of chief towns where the world fashion is born. In many-sided London streets century traditions perfectly get on with ultramodern tendencies, here there is a place and for conservatism and the reserved classics and for the most unexpected innovative ideas.
Times and styles, intertwining among themselves, form that well-known London street fashion for which are characteristic aspiration to individuality, eccentricity and a freedom connected to absolute tolerance. You can connect everything in the suit that the soul will wish. Appearance is a private affair. Nobody will steadfastly consider you and condemn to turn around to you in a trace.
In streets of the British capital cosmopolitan atmosphere predominates, here it is a lot of immigrants from the different countries, and the style variety giving a fertile field for occurrence new and unusual in fashion is connected with it. In the London streets many designers find sources of inspiration for fresh collections.Для Englishmen in a fashion individualism is important. In their non-standard and free manner to put on there is a certain game element, instead of following to frame rules and stereotypes which dictate glossy authorities.
In Englishmen the lung, even the a bit scornful relation to clothes is felt. And those who does not rank itself as dandies, are dressed very simply and simply. People have got used to that in England the fashion industry prospers that here make and sell various and quite qualitative things, therefore the relation to clothes, more than quiet.
Inhabitants of this country love nonconventional use of subjects of clothes and accessories, unexpected colour combinations. Are able to mix expensive and cheap things, to connect modern fashionable clothes with vintage, bought on "flea markets". Even very men of means in clothes will have inexpensive T-shirts and jeans, jersey of democratic marks. And here the ostentatious aspiration look richly here is considered a nasty taste sign.
The desire of youth, and all who likes to put on, look very unusual at times fashionably, is dictated by self-irony peculiar to British, desire to show the individualism and Own taste, contrary to opinion of fashionable authorities.
The choice of clothes at Englishmen, as well as all over the world, depends on in what sphere they work. When business concerns work or significant events British are able to put on in compliance with event. Englishmen consider that there are clothes for work and clothes on all other cases of a life. Men on work are standardly dressed in suits, light shirts and ties. And women prefer to carry classical things of dark colours – skirts in length to a knee, classical trousers, blouses, jumpers, elegant shoes. Seldom to whom will come to mind to put on in office a short skirt, jeans, топ with deep cut. And on the way to work on many it is possible to see convenient footwear on a flat sole with which on a workplace will replace with elegant shoes with a heel.
However, as notice English fashionable observers, at a choice of daily clothes the ordinary British has a certain confusion. If there is no occasion in an official suit or an evening dress, the typical Englishman at times does not know what to put on. Fashionable English magazines quite often criticise the compatriots that they look carelessly. And the easy negligence accepted in Europe and ease in carrying of informal clothes turns for inhabitants of England to absurd. For example, to a campaign on shops or on walk in park is quite comprehensible to go «in everything».
And though London, still, the best place where the true gentleman can get a faultless suit, Pushkin: «As the dandy London is dressed», - is dissolved in modern English space, and inhabitants of this nice country prefer convenience and simplicity more and more. To British to liking sports style and convenient Casual. Sports trousers, jeans and gym shoes can be contemplated both in a supermarket, and in a museum, and at theatre. Many carry backpacks and sports bags. And, both the sports footwear, and sports bags, according to British, are quite pertinent with business clothes.
To Englishwomen often gets for their appearance, them accuse of unwillingness to watch itself. But «English roses», remain to look true to the aspiration "naturally"! The English woman hardly begins to increase nails and to do nejl-art. A make-up if also is, very quiet, natural, and a hairdress, well matched. Any packings, more often hair of average length or short hairstyles, from ornaments - anything "shouting" and the expensive. Ladies of elegant age do not have aspiration to seem younger.
However, Englishwomen cannot be convicted of predilection for this or that style, their manner to put on is so various, as well as everything, as to an English fashion.
It is especially appreciable among young representatives «the fine Half ». Such impression, what not they look in fashionable magazines, and magazines"peep"behind inventions of the British girls.
English men also feel confidently and freely, choosing that is pleasant to them.
At conservatism all by, apparently, and moderation Englishmen can be very unexpected, and, it not ostentatious eccentricity, and their natural self-expression. For example, many are surprised with a manner of Englishwomen to carry shoes barefoot to the colds. Or to put on an evening dress, having added with its sports slippers, besides barelegged. But here all is normal and organic – barefoot persons with stockings, a sports suit with a tie etc.
For England, and especially for London, rebellious extremeness in the clothes, sometimes reaching grotesque is characteristic. First of all it concerns youth which the appearance shows musical or club preferences, and sometimes and simply own outlook.
And thus, here, as well as in any European country, it is possible to see set of the most traditional street clothes without any «sign signs».
And nevertheless, Englishmen have turned recently all foundations in the fashion world. It is said that the fashion for France is a high art, for Italy – some kind of fetish, and for England — a madness sort. For this reason in English streets probably all! London has got reputation of capital of a youth fashion and alternative styles.
But whatever, were «the fashion turns», on English street, still, it is possible to see the things which have passed worthy check by time to which the concept "tradition" approaches. On brick roadways by bright red pay phones, mail boxes and green fences pass men and women dressed in a coat with a hood and wooden buttons, the rubber boots-vellingtony, the well-known cage of Byorbari, suits in style of the English queen.
All this, connected together, also is "code" to understanding of England and London in which people accept a miscellaneous, at times opposite and leave the option, the right to individuality behind everyone who here lives.
Recently the British fashion designers have received wide recognition in "haute couture" world. This circumstance has caused distribution to an idea society of "abrupt Britain" that has led to blasting of many settled communications between manufacturers of clothes and buyers. So, in the late nineties the firm "Mark and Spencer" has been compelled to employ Some known experts in the field of haute couture for cardinal reorganisation of the industrial lines, including the well-known linen "Sent-Majkl".

Certainly, the fashion is the integral element of vital style and introduces considerable corrective amendments in the settled rules of etiquette and behaviour, for example, at visiting of restaurants. Except for the London hotel "Ritz" and traditional gentlemen's clubs "Pell-Mell", "Sent-Dzhejms" and "Pikadilli", visiting of restaurants in fashionable clothes became norm. Until recently British even after work were not included in the evening into restaurant without a suit and a tie, and the woman — in trousers. However the business dinner even is now inconceivable without obligatory attributes of English business: if you are not in a suit, your partners will be offended by such behaviour and the dinner most likely will not take place. More truly they will have dinner, but in other place and without you.

In general, considering more liberal relation to appearance of visitors at today's restaurants, all the same it is necessary to know precisely that in an institution where you gather, from you will not demand (if you the man) an obligatory tie. Besides listed above institutions, the tie is one of indispensable conditions of the admission in traditional London clubs - "Garrik", "Reforms" and "Ateneum". Besides, the clothes form is underlined in the official invitation to a lunch or a dinner, for example, "the clothes form daily" or "a black tie" that means "tuxedo". The form of clothes for men, certainly, automatically defines the form of clothes for women.

It is necessary to expect that the new approach to easing regulating the form of clothes of rules can lead to a wide circulation of interpretations. Society democratisation in this branch has generated such concept, as fashionable unessential clothes. And for one it means the ornamented vest, jeans and gym shoes, and for others — a polo-neck with black trousers and leather shoes. As a result all the same it shows English style.

Annual horse races on a hippodrome of "Askot" in the city with the same name, probably, more all are well-known for that representatives of society and legislators of a fashion gather for them. On "Askote" of the woman show the dresses and, certainly, obligatory attribute of all English races — hats. This event is widely shined in mass media, newspapers on the following  Day after races leave with a considerable quantity of the photographic materials, therefore each Englishwoman prepares for visiting of Askota, as model to photosession. Besides hats to the person the attention is caused by ladies' handbags of which Englishwomen too like to brag.
Man's shirts and shirts. For Englishmen it is the present cult. At everyone respecting London or  gentleman always on call is at least dozen shirts and shirts. And it is not simple shirts and shirts, and the presents, English. And thus they of the same firm «Hawes and Curtis», as those shirts which were bought in due time still by the father and the grandfather of this gentleman most respecting. And the gentleman is assured, what even its grandsons will carry English shirts of firm «Hawes and Curtis». Here it, the present fidelity to traditions! To traditions of quality and style! The gentleman knows that the present shirt or a shirt can be made only in its native England. All over the world know that the present shirts and shirts do only in England!


Traditsionalisty-Englishmen, going on the London stadium "Lords" to observe summer competitions cricket, will necessarily put on an exclusive club tie Marilebonsky cricket club together with a hat and a dark blue blazer, despite of possible heat. At visiting of the Royal regatta in Henli according to the rules of etiquette accepted in rowing club "Леандр", you are obliged to put on a corresponding shirt and a tie. As consequence, you will be limited at once in a choice of trousers and footwear. And it despite very warm July weather (the regatta always passes at the height of summer).
MERC - a symbol of the London fashion